Innovation at Virgin America: Creating and Sustaining a Distinctive Brand

On August 6, 2015, Virgin America celebrated its eighth anniversary and eighth straight year as the Top Domestic Airline in Travel and Leisure’s World’s Best Awards. Virgin America, a California-based airline, aimed to reinvent domestic air travel in the US with brand new planes, attractive fares, superior service, and lots of fun and innovative amenities. “As we celebrate eight years of bringing the fun back to flying, I’d like to thank our loyal flyers as well as our nearly 3,000 Virgin America teammates for their tireless commitment to creating the best possible experience for our guests. We’ve continued to evolve our in-flight experience and have earned some of the travel industry’s most distinguished awards in the process. We look forward to celebrating many more anniversaries with our guests and many more opportunities to provide them with an unparalleled flying experience,” said David Cush (Cush), Virgin America’s President and Chief Executive Officer...